Word of Mouth Marketing with Nathalie Collins
WHEN: MONDAY APRIL 30TH, 12PM - 1:30PM & 6PM - 7:30PM
WHERE: ECU CBD LEARNING HUB (DOWNSTAIRS @ MAKER)
MORNING SESSION SERVED WITH LUNCH, EVENING WITH CHEESE AND WINE
Spreading Word of Mouth: The Myths and the Reality
Everyone talks about Word of Mouth marketing, but very few people, including professional marketers, know what it is, how to generate it, how to measure it and whether it is something that businesses can control at all. Dr Nathalie Collins is the Academic Director (National programs) at ECU. She has been a practicing marketing professional for over 20 years. In the last ten years she has researched, and experimented with Word of Mouth marketing techniques.
The reality on Word of Mouth Marketing, or what we can know about it, isn’t what you might expect or want to hear; but it is likely to reduce waste in your budget and realign your business toward results if they are achievable.
About Dr Nathalie Collins
Nathalie is the Academic Director (National Programs) at ECU. She leads ECU’s Melbourne and Sydney locations and the Business program at ECU South West in Bunbury. Nathalie has been a South West resident for almost a decade. Her area of research expertise is authentic transformative experiences, including ones which end up in people spreading word of mouth. She has worked in industries ranging from hospitality to mining, tourism to retail. She currently teaches in the Bachelor of Commerce program at ECU in Management and Ethics. Find out more about Nathalie at http://www.theinfinitegame.org.