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Startup WA Pitching Workshop


Pitching is ingrained in everything we do as entrepreneurs, creators, startup founders and innovators.

In this workshop, Sam Birmingham from StartupWA will share his tips and tricks on Pitching 101.

You will get a chance to develop your elevator pitch, using a series of tools to craft the type of short and sweet pitches you could literally deliver in an elevator, before the door opens.

From there, Sam will introduce some longer-form pitching frameworks, to prepare you for those situations where your audience has more time on their hands and wants to understand your proposition in more detail.

Whether it is looking for investors, hiring staff or signing up new customers, by the end of this workshop you should have at least three different, but equally well-rehearsed pitches in your toolbox, ready to go at a moment’s notice.


5:00 – 5:30pm: Welcome and networking

5:30 – 6:30pm: Pitching 101 workshop

6:30 – 6:45pm: Pitching Showcase – your time to shine!

6:45 – 7:30pm: Light dinner, drinks and networking

Light dinner, snacks and refreshments will be provided

About the Presenter

Sam Birmingham is an experienced member of WA’s startup community, having launched initiatives such as Startup Weekend and Coder Dojo WA, supported regional education and innovation programs in Perth and throughout the regions, from Bunbury to Port Hedland, as well as interstate and overseas.

Sam founded his first digital technology startup in 2008 and over the following decade has provided startup coaching as a key member of Australia’s original startup incubator, Pollenizer, working with hundreds of companies from the founder and small businesses stage all the way up to large multinationals.

He co-authored the DIY Incubator book 60 Day Startup and, more recently, launched and co-ordinated a first-of-its-kind undergraduate unit Innovation and Startup Practice in conjunction with the Faculty of Engineering and University of Western Australia. Sam was a founding Board Member of StartupWA, works at RAC as an Innovation Coach and remains actively involved in the development of Western Australia’s startup ecosystem.

Earlier Event: 21 September
002 / Images from a Tasmanian road trip
Later Event: 13 October
Community Road Safety Challenge